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October 23, 2009
A public service announcement aimed at encouraging responsible play, a television commercial promoting the Fast Play Dodge Ball game and a promotion for the Lottery’s partnership with Bass Pro Shops – all have been honored by the North American Association of State and Provincial Lotteries (NASPL). The awards were presented to the Virginia Lottery at NASPL’s 2009 Conference in Oklahoma City.
The awards honor excellence among all lotteries in North America. The specific awards won by the Virginia Lottery are:
* Hickey Award, Special Events Promotion: Bass Pro Shops
* Batchy Award, Television Advertising, Fast Play Dodge Ball – Miss
* Batchy Award, Special Categories, TV under $10,000, Problem Gaming Public Service Announcement - Numbers
“The Virginia Lottery has always been known for its innovative advertising and communications,” said Virginia Lottery Executive Director Paula I. Otto. “We are honored that our peers in the lottery industry recognize those efforts as we work to raise money for Virginia’s K-12 public schools.”
The “Numbers” public service announcement is part of the Lottery’s Play Responsibly campaign. It was produced in-house by the Virginia Lottery’s Communications Department. The Fast Play Dodge Ball ad was produced by the Lottery and its advertising partner Qorvis Communications. It depicts people going about normal daily activities when suddenly they find themselves caught in a dodge ball game. The Lottery partnered with Alchemy 3 and the Virginia Tech fishing team to hold exciting events at Virginia’s two Bass Pro Shops locations in Hampton and Ashland. The events promoted the very unique Bass Pro Shops Scratcher game to outdoor lovers.
Nearly 95 cents of each dollar spent on the Virginia Lottery by players goes back to the Commonwealth in the form of contributions to education, prizes and retailer commissions. Since 1999, all Virginia Lottery profits have been designated solely to K-12 public school education in the Commonwealth. In that time, the Lottery has turned over more than $4 billion for Virginia’s public schools. The latest annual profits of $439.1 million currently represent about 7 percent of state funding for public education in Virginia. In 21 years, the Lottery has sold more than $21.1 billion in tickets, awarded more than $1.1 billion in retailer commissions and paid more than $11.6 billion in prizes to players.
Follow the Virginia Lottery on Facebook and Twitter.
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